How To Use Pinterest for Real Estate Marketing in 2019? 

The use of social media tools such as Facebook, Google+, YouTube, Twitter, Snapchat and Instagram etc, is very important in the real estate business because of public popularity of these social network sites. In business its too early to say either social media is bad or social media good for real estate marketing. However, Social media network sites importance role can not be neglected from human lives and business.Social media networking sites are important because of niche market and way of work, i.e. YouTube only videos, Facebook is medium of video, picture and texture, Instagram and Pinterest for brand imaging of the company. Pinterest is the new entry in business marketing mostly people are using for foods, travel and tourism or design related photos and videos. Now it is gaining popularity in Real Estate Marketing as Pinterest provides paid services to customers. This social network tools is essential to use for company branding. Because in the real estate company usually do not the stress of image or logo. While branding in every business is important. Pinterest is visual discovery, collection, and storage tool created in 2010 by founders Paul Sciarra, Evan Sharp, BenSilbermann in San Francisco, California, United states and available in more than 50 languages. Pinterest is gaining popular amongst SNS and business communities because of 250million active users worldwide.

Pinterest is a unique with its collection. The main purpose of this social networking tool to upload and manage images and video content. Pinterest is also a website and mobile app can download from apple and google play stores. Pinterest allow users to research images rather than use words.

 Pinterest business pages also available on Pinterest because the growth of business related images attract pinterest management to provide the facilities to promote a business via pinterest business page.

Pinterest Features

Pinterest has unique features for its customers and there are details about this social tool feature Pin.Pin or you can say the button is in pinteres feature use for image to link it from a website or upload.  

Pins

Pin can be use of one person to another and this process is called repining.The pain purpose of pins to advertising and marketing. It helps to promote an image.

Boards 

Boards are simple language can be folded. In pinterest boards are the collections of pins with one single name. Boards can organize with themes and quotations in real estate listings. i.e. home. home sale and land.  

Exploring

Exploring or guiding search is a unique feature of pinterest helps users to use keywords to narrow down the process of search. Following The pinterest provides the feature of follow or unfollow for its users. Users need to verify users in this process 

As pinterest is now becoming a business tool by providing business promotion features and activities.It attracts pinterest to use privacy policy against copy right contents as pinterest provides paid services so any copyright content can be removed any time.

The important things need to be remembered on pinterest use for real estate marketing

•  Create a Profile
•  Put company complete information
•  Use original Images and Video
•  Follow related users 
• Use Hashtags before paid information
•  Post regularly every day 
• Avoid copyrights Contents

 

 

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What is The Impact of Social Media Marketing in Real Estate?

 Social media brought a revolution is the world of business. Very fast and specific marketing for any business and its focus and targeted its customers anywhere in the world. Social media marketing is not a hard process and business can promote whatever you want. Social websites such as Facebook, Twitter, Instagram, YouTube, Pinterest and Google are main companies which provides platforms for business companies. Moreover, the LinkedIn which made more specific with business companies and profiles for different businessmen and candidates.There are different social media websites now became more advance in the shape mobile apps. The main reason for social media websites are the popularity of these websites among people. People all over the world use social media websites, i.e. Facebook, YouTube, Twitters, Google and Instagram for many different reasons to surf time, keep themselves busy to content people for friendship, relationships, share information and videos in the beginning. Later these social media gives more specific options to its customers in terms of groups and personal and professional pages. Nowadays, these social media is the most popular form of communication amongst people

Impact of Social Media Marketing in Real Estate

Social media websites and Business

 As we all know social media is the popular form of communication in the modern world. People use hundred of hours a month on different social websites just for communication, entertainment and gaining more and more knowledge. Business form and companies focus on social media because of its large number of population which use these websites and marketing companies use this website because in 2010 an MBA student first time research on social media marketing and concluded that social media i.e.Facebook brings positive impact on different business because Facebook has potential customers as there are from different professions and communities attract business companies and different sectors to come on Facebook to advertise their message of business for desired customers. Moreover, Different other social media sites such as, twitter, Instagram, YouTube and now Pinterest  more clear that social media marketing is the feature of different businesses.
 It's a more advance, customer oriented and specific and according to the desire of the business company to advertise their business campaign. Furthermore, These websites are more customized than other marketing mediums.It keeps messages personal and the cost of marketing is cheaper than other marketing mediums.There is no bounder of the message go wherever you want to bring customers on board.

Social media Marketing and Real Estate Industry

Real estate considers a very rich industry in business communities and realtors are billionaires in different parts of the world. However, It was hard for them to create a promotion campaign all around the world. Globalization and the advancement of the internet made the job easy for realtors to communicate with people anywhere around the world. Now real estate agents can work on their laptops through their websites, social media pages and they bring more customers and advertising their listings. There are different social media websites, realty personal pages, social media pages, blogs and official websites help them to advertise and promote their listings with complete details. Moreover, Before internet realtors, only able to communicate with local or regional customers as the advertisement of international medium was expensive and out of reached. But the advancement of the technology help realtors to go worldwide and increase the revenue.Social media marketing in real estate generate more customers and different country realtors attract international realty customers so now customers can invest anywhere in the world where ever they want. 

Social Media and Realty Marketing

Social media impact positive as well negative impacts on the real estate business. 

• Social media helps realtors to go in international market 
• Social media helps to gain more knowledge and information for realtors and customers.
•  Social media marketing is target oriented and focus on specific communities 
• Social media is the cheapest in term of marketing capital
•  It helps to cover different regions.
• It's easy and advance in usage a person can make a campaign.

Negative Impact of Social media marketing in Real Estate 

 

• The margin of profit is decreasing if there are many stakeholders offer the same product with less price

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What are The Types of Real Estate Marketing in Realty business?

 What are The Types of Real Estate Marketing in Realty business?

Real estate marketing or advertisement is a vast field and the way of communication for real estate advertising and realtor agencies. You often say different kind of information about sales and purchases i.e. home for sale, house for sale, rent, investment and many more.That's all information is related to property or real estate. In real estate business people usually do business with personal contacts and who are new in the realty business often thinks that for property business a person should have personal contacts or buyer. This is not true 100% for any kind of business. To develop the business and earn money as a business person you need to promote your products.There are different sources of the promotion and in business language we call promotion an of tool marketing and advertisement. Real estate agencies or real estate agents need listing and leads to increase their business and property owners also need to sell their properties quickly. Both realtors and real estate clients need a source of marketing to find a buyer for property simple for realtors to use marketing and advertisements mediums for their property and to complete the process they conduct different mediums and agents pay for promotion. As they are many for sale by owner listings so they contract with different companies. However, individual property, house owners or commercial properties owner have also same option but its an expensive and complicated process for them so most of owners also contact with real estate agents. In all Marketing is only an option for realtors so they have to contact with different mediums for advertisement and their property listing.So we can say that different sources of marketing can be a good tool for property survey for clients and realtors.

 Marketing

Publication and advertisement starts with the invention of printing machines. In beginning books, paper ad and newspapers were only the sources of an advertisement and people use this for long time. However, Advancement of the technology and research and development business company uses this advancement of the technology for their business promotion. The development of print, electronic and now social media and internet brought an advancement and revolution in marketing. Here, We will discuss all medium of promotion one by one.

  

Leaflets 

The oldest form of communication where people can print and page one side, both sides. Mostly people on leaflets puts information about the business. It's not an expensive form of advertisement and the promotion of the business. Beautiful message about business and only helpful for a business to tell customer in the area where a business is operated. In real estate business leaflets only useful for telling about customer about your location and nature of the business where designers can put information about a business and contact information such as business postal address, phone number, email and real estate website address. So the main aim of this kind of promotion just tell people around you business address or property that you are operating in specific areas. However, for big clients and brief detail of property is not a useful method for realtors.

Billboards

 Another written form of advertisement where real estate agencies use this for promotion. this method is similar with leaflets.However, you don't need to distribution one by one. In this type you need a banner and need to design and paste on the big wall in an open place. It considers an expensive way of marketing in real estate. Realtors usually use this for company promotion and the marketing for their mega projects.As mega projects of real estate such as shopping malls and commercial shops and flats, consider the investment of billion dollars so developer do not hesitate to spend in such king of marketing. This type of promotion can only generate the lead or listings in only local area or where the billboard is located. In the modern era of technology now billboards are converted in digital screens and LCD's.

 Newspaper

A newspaper is the sources of communication related with news of politics, business, sports and art, etc. According to the world news survey, there are 2.5 Billion newspaper reader in this world who read newspaper daily. As the newspaper is the source of communication from government side so in first world, particularly in EU, UK, Canada, USA and Australia government provides free newspaper daily for public and the best example of such newspaper is METRO and evening standard which published in the United Kingdom and newspapers are free for public. However, Different business in these newspapers pay for advertisement. That's why Metro or evening standards are full of advertisement and marker ads in other news. Moreover, Government usually provide such newspapers in buses, tubes and trains as well. In different parts of the world newspapers are the basic sources of information and its still popular in public. The popularity of this medium attracts real estate companies all around the world to advertise their listings. It is more specific for readers and also local and on national level. It is not an expense.
  

Newsletters or Magazine

 Property magazines and newsletters are the form of printing, promotion. It is a specific for real estate business. In first world specially in EU, UK, Australia, Canada, US, also china, Pakistani, India, Japan and East Asian countries now real estate agent, publish newsletters and magazines for their customer. As it is more specific and related directly with letting agents listings so buyer of reality mostly interested to buy such property magazines and newsletter. Here, real estate readers can find all kind of information with full descriptions about house for sale or home for sale and also for residential and commercial property investments. In such magazines, individual real estate owners also advertise their listings. You often see advertised in magazines such as houses for sale by owner, home for sale by owners or shop to let or property to buy and lets. that's usually belongs to individual owners. Newsletter or Magazine advertisement is useful and bring direct clients. However, it's useful in specific cities and only available where publishers are available to sales magazines and newsletters.

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What is "The Art of Negotiation in Realty", Basic learning for realtors and customers?

What is "The Art of Negotiation in Realty", Basic learning for realtors and customers?

Real estate dealing or negotiations is an art in realty industry because of money and high profit involve. Every brokers want to earn profit and where profit involves there people forget ethics of business. Real estate market is different in different parts of the world and it does not mean ethics are same in all parts of the world. Moreover, As a real estate agent income and number of deals determined the ability to close the deal.Dealing and negotiations is an art and takes time to learn. In real estate the art of dealing is essential to learn because as a broker you have to deal with two kinds of stakeholders and they known as customer who are general to contact you for buy and sell property and second is your own work related brokers because in different places one broker need to deal with other broker for realty. Observations show that deal with own field brokers is hard sometimes when one person is less knowledgeable in realty and willing to gain more profit than other broker.It's hard to close the deal because one person is always in doubts about other brokers. Its happen where one broker is unaware the art of dealing or confuse about different aspects of steps of the deal. Whereas, Its a simple to close the deal when both brokers are expert and willing to complete the deal. Moreover, Negotiation is hard with own field broker than a general client.Because general clients come in market to buy or sell the property according to their needs.

In realty both kinds of stakeholders are a challenge for one realtor and hear realtors need to learn the following steps to groom him/herself in the realty industry to make the profile high.
There are the following steps a broker should understand and learn in the real estate market.

1) As a broker you have to be passionate to complete the deal rather than thinking about money. So as a broker clear your aim to deal rather than think about money

2) As a real estate broker you must have basic information and complete detail about the given property which you are willing to deal for your clients. It includes property worth, locality and property current value and main features. When we talk about features of a property it includes property location, and amenities (such as schools, colleges, restaurants, hospitals, banks, religious center and public transportation etc.

 3) In real estate negotiations, A broker should stay positive in the way of communication and act normally and must listen others carefully and keep the conversation normal and positive. The level of confidence of an individual secure 50% deal in the first meeting. In step three where you are face to face with your clients and realtors you must follow and develop these steps to give a good impression about your professional skills and personality.

• Positive attitude 

 Keep yourself positive with a smile, welcome and appreciate and keep environment happy and positive 

• Body language

Show positivity with your body language, use simple words and make an eye contact during conversation. As a broker you are deal for someone to be positive and neutral during the talk. especially when you are dealing for someone with your own colleagues realtors. 

• Open Conversation

 Describe the all aspects of deal in meeting and if there are issues. Then, focus on resolving the other issues that need to be worked out with some form of compromise. If the other side doesn’t agree with the options you present, provide them with alternative options backed by solid evidence. 

• Emotional Intelligence 

 Here when you were open conversation in about step there is a chance of hyperness so control yourself and do not become emotional about deal as you are in front of your stakeholders and conversation infarct give the idea which side your deal is moving either success or failure.

4) The final step when both parties are moving to close the deal. As a broker you need to close the deal and complete the following steps. 

• End the negotiation

 When all set before walking out of the room from another office or your own office show the positive feelings with a smile, shake hands and thanks everyone in participation and talk about legal paperwork and fixed the time for signing the deal.

•  Agreement Completion 

 As a broker come with clarity on written agreements where all parties are agreed and hey have a full understanding about written deeds. Moreover, here you customers can disagree if you do not clear your commission. So clearly mention in written form about your percentage of commission to avoid conflict at the end of the deal.

• Review the Agreement and signed 

Review the deal main points such as; Is the agreement is working? Is it achieving what you all wanted? Are people keeping their commitments? Can we think of ways to improve the agreement that benefits everyone? And signed it from both parties

5) After completing the all process of the deal. lets enjoy you as a broker on the completion of your deal make a party, enjoy with families and friends with good food. Remember the celebration of success actually motivate you for the bigger ground in your professional field.

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What is "The Art of Negotiation in Realty", Basic learning for realtors and customers?

 
Negotiation is the old concept in the history of human civilization. To come on the table to negotiate is an art and the solution of every single conflict or debate. Human history is full of wars and conflicts for many thousands of years. There were brutal wars in the past on different issues caused the lost of million of human life and at the end issues solved in negotiations. This art remains popular from time to time.Negotiation is essential to find out out best results and make win win situation for everyone. It's an art with is god gifted. People with natural Negotiation qualities always successful in life and become bosses, leaders and high rank position in different aspect of life. However, People can learn this art from the experience of success and failures.Different experiments in life, incident and day to day communication also bring the expertise of negotiations in human personality. Moreover, In the modern world the art of Negotiations can learn as there are many experts, coaches and mentors discuss on this topic through interviews and lectures. Any individual can learn this art from mentors on Google and YouTube there are thousands of video and text literature available.


The art of negotiation in real estate business to learn and use the expertise of negotiation in the real estate business where there is a tough life and competition among realtors and also with customers very important. Negotiation is the basis of trade and takes time for individuals to learn its ad use it. However, Brokers must learn this art quickly in the real estate business. Experience people is a guide for new individuals in the field of business. Even the world is more commercialize still this tool remains the part of business.The large business deals require negotiation and a person need to be confident on the table. Because confidence on your point can give you success and if a person unable to justify his/her point can lose the money. In real estate many deals fail because brokers do not know how to complete the deals. Moreover, Sometime customers also unable to understand the position of the market. Its not all about realtors . However, The most of customers do not know this art still if a broker is aware of this skill he can bring a customer on the table. Remember for customer broker can be a just person or individual, but for you as realtor or brokers' customers are many and they are a business and source of income for you. Every single customer or investor is important for you and the skill of negotiation can make you successful realtor.

Structure of the negotiations in Real Estate Business 

Just as a broker you need to think and go out of the box when you deal with customers. Here you can understand with the situation 

Step 1

As a broker you are advertising a property As a broker you must know what you are offering in the property you must know following things Price of the property An area where the property is located Features of the property (rounding facilities in area)

Step 2

As a broker you must invite the customer to visit give so you must sift single about property basic things and bargaining option to customers.Remember, if the customer is accepting your invitation to visit that's your first success. 

Step 3 

Give a complete brief and visit for your customer and second you must ask offer if customers like your property

Completing the basic step there are three main steps in negotiating 

 1. Establish the issues being negotiated 
 2. Gather information about issues 
 3. Build a solution of the problem

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